Michelin Primacy SUV. FEATURES AND BENEFITS: Enhanced controllability; Improved braking ability; All weather traction; High driving comfort levels; . OVERVIEW: The Michelin Primacy SUV is a touring, all season tire made for crossover vehicles and SUVs.The tire ensures excellent controllability with the optimal tread design. The tread’s symmetric ribbed pattern maintains the tire’s road contact throughout the tire’s performance. In this manner, the tire upgrades the steering responsiveness and the driving stability. The better road contact allows the tire to upgrade the steering response time and accuracy to the driver’s commands, while the structure is stabilized against the driving pressure affecting the model. The special high-density siping detail enhances the braking capability. It increases the number of biting edges gripping the road surface. These StabiliGrip sipes generate friction between the tire and the road surface which boosts the braking power and decreases the braking distance.The tread design and the tire compound enhance the all weather traction. The FlexMax 2.0 compound and the StabiliGrip tread sipes of the symmetric tread design improves the tire’s grip on dry, wet and winter weather road surface conditions. The compound maintains the tire’s flexibility in various temperatures which keep the model pliable throughout the year. The tread elements provide additional biting edges that firmly grip the road surface while the tires are in motion. The tread pattern’s circumferential grooves and siping patterns enhance the water and slush dispersing capability, which actively prevent hydroplaning and boost the wet and winter weather road gripping capability.The Primacy SUV ensures an enjoyable drive. The tread design’s variable phase shift lowers the road noise levels heard while the tires are in motion. This shift creates a special sound frequency which helps negate the soundwaves at the moment they are generated. This allows the tire to prevent soundwaves from reaching the vehicle’s cabin. The model’s special CushionGuard and EvenPeak technologies work together to decrease the road vibrations felt in the vehicle’s cabin. These technologies enable the tire to absorb the shock of driving, which dampens the road vibrations felt by the passengers. In this manner, the tire ensures a comfortable and quiet driving experience. Manufacturers recommend changing tires every 10 years. As long as tires are properly stored before they are sold, the year of their manufacture will not shorten their service life.

$228.99